We worked with branding agency SAS – the team behind the new brand – not only to create the signs but also a set of signage guidelines for Herbert Smith Freehills staff and suppliers to use. This was because the brand switch had to happen everywhere within just one day. So members of the Glyphics team travelled across Europe to do site surveys and install the new signs in some Herbert Smith

Freehills’ offices, from Belfast and Brussels to Madrid. And our signage guidelines went out to local signage companies the world over, to advise them on materials, colours and perfect positioning. It meant that every new sign from London to Melbourne was installed on time and is now right on brand.